Philips International is one of the largest electronics companies in the world, and I was recently asked to help shoot still images and motion for their new ClearGuide lighting products.
I’ve had a relationship with Philips for several years, shooting some of their lighting products at their manufacturing facility. Philips approached me about shooting their new product in application to demonstrate how it looks installed on a campus. Additionally, they requested some video footage to be incorporated into an online commercial about the product.
I assembled a crew of six people along with five actors to produce the footage. In addition to directing the video, I was responsible for taking the still images that corresponded with each scene.
There were a couple of challenges that I had to overcome with this project. First, the client wanted to ensure each scene was representative of how the ClearGuide product actually illuminates the space. This meant that I was extremely limited in using additional, artificial lighting because the Philips team didn’t want the images and video to feel produced. This definitely stretched my Sony a7S II and Canon EOS-5D MK III to their limits.
Additionally, we had a spell of bad weather leading up to the shoot. The call time was delayed because of rain, but after it stopped we decided to proceed rather than rescheduling. This decreased time to work presented quite a challenge to shoot four different setups over the course of one evening. But thanks to a patient and hard-working crew, we were able to finish before morning.
I enjoyed working with the entire Philips team and was pleased to see how they incorporated the images into their ClearGuide product page and blog post, along with our video footage in their online commercial.
If you’re interested in how to incorporate video with a photo shoot for your product, please feel free to reach out to me here.